★ ★ ★ ★ ★
“This lipstick is quickly becoming a new favorite. Lightweight, creamy texture that feels very comfortable and nourishing. Great color selection and simply a beautiful lipstick.”
Sandra B., Verified Buyer of Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Bee Balm
Mattifying Primer
Did you ever think that seaweed would be in your natural makeup routine? Well if you aren’t using it yet, you’re going to want to make the switch to our Mattifying Primer. Our silicone free formula contains our current crush: seaweed collagen. This natural formula will leave you with a plumped base and noticeably minimized lines and creases for the perfect makeup canvas. If you still need convincing about primers in general, read our thoughts in our recent skincare post, under the section: 8 Reasons Why You Should Be Using a Primer.
★ ★ ★ ★ ★
Dear Mattifying Primer,
“I've never written a love letter to a primer so excuse me if I stumble over my words while I try to express how I feel for you. I have been looking for someone like you my entire makeup wearing life and now that I have you I never want to be without you. With you I never worry anymore about the glare from my shiny nose distracting everyone around me. With you my foundation goes on so smooth and stays beautiful all day long. If marriage to a primer was legal we would leave for Vegas tonight. I love you primer and I promise we will be together forever.”
- Kanyla W., Verified Lover and Reviewer
Vitamin C Serum
Our beloved Vitamin C Serum is a fan favorite for enhancing skin’s youthful radiance and glow, and for good reason! This serum helps to boost collagen production, which is important to fortify and nurture starting in your late 20s, since this natural skin-firming process only slows down as we age. Our Vitamin C Serum also increases elasticity, brightens, and evens pigmentation. Potent antioxidants neutralize free radicals to block and reverse sun damage, and greatly reduce the appearance sunspots (aka ‘age’ spots) and discoloration
Top 3 Ingredients:
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Vitamin C: powerful antioxidant shown to reduce quantities of sunburned cells, as well as age-related damage to skin
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Vitamin E: protects skin from free radicals, moisturizes skin, and repairs and improves the appearance of damaged skin
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Aloe: offers potent soothing, hydrating, and anti-inflammatory properties
★ ★ ★ ★ ★
Visible Difference.
“I'm close to 70 year old, light skinned, a little dryness here and there on my face. I've been washing my face and applying Vitamin C Serum every evening before bed for three weeks now. My husband began remarking about how good my face looked (this is unusual, believe me). It was unsolicited feedback - I'd told him nothing about my new product. I too had been noticing that my skin had become smoother, the pores smaller and the color more even. As for wrinkles around the mouth and eyes, it hasn't made them disappear but it has smoothed them out a little and made them a little less noticeable. It works extremely well for me.”
- Hollis H., Verified Buyer
Multi-Vitamin + Antioxidants Ultra Riche PM Treatment
Our beloved >Multi-Vitamin + Antioxidants Ultra Riche PM Treatment cream isn’t solely a retinol product, but it’s packed with nutrients and vitamins, including the retinol-rich vitamin A. This ultra decadent, super luxurious cream is to be used at night, given the potency of vitamins A and C. Avocado, Sea Buckthorn and other deliciously rich oils will have you waking to supple, velvet-kissed skin come morning. Read more about the wonderful world of plant based retinol in our recent skincare blog.
★ ★ ★ ★ ★
I Love This Night Time Moisturizer!
“The consistency is perfect. It smells wonderfully fresh with a citrus hint, but mostly it's good for me, moisturizers well and I have no allergic reaction. I have had allergic reactions my whole life to chemicals, and I can trust 100% Pure to be 100% pure.”
- Nancy W., Verified Buyer
Multi-Vitamin + Antioxidants Potent PM Serum
Vitamin C and Niacinamide are amazing ingredients for our skin, but these two superstar ingredients aren't usually combined in cosmetic formulations. That’s because the majority of cosmetic formulations use a Vitamin C that has a low pH level--around 2 to 3, which is considered more acidic--such as L-ascorbic acid. Niacinamide pH is a more neutral 6 to 7, which means the two are not normally compatible due to their different pH levels. However, because we use Magnesium Ascorbyl Phosphate, a stable form of Vitamin C, this ingredient has the same pH balance (6 to 7) as Niacinamide. That makes our serum highly stable with potent benefits. We’re putting our science lab coat on and deep diving into this revolutionary skincare technology.
Top Ingredients:
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10% Vitamin C: Boosts Collagen and Elastin production; Brightens
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10% Niacinamide: Increases ceramide levels for moisture and suppleness
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10% Vitamin E: Restores and protects from free radical, environmental damage
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1% CoQ10: Reverses sun damage
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1% Retinol: Lessens and prevents lines and wrinkles while helping to firm skin
★ ★ ★ ★ ★
Life Saver.
“I bought this product to complete my acne treatment, along with the Tea Tree Collection. After using it every night for almost two weeks I can say that a change is visible in the quality of my skin. First of all my skin is baby smooth, but most importantly it has helped fade the acne scars from over a year of dealing with cystic acne. Definitely a very good product! I can't go one night without putting it on, I may be addicted to its power :) Thank you 100% PURE for developing such amazing products!"
Ema, Verified Buyer
Did your favorite beauty bae make the cut? Not to worry, 2018 has just begun, and it’s time for you and your beloved natural beauty products to shine. Stay tuned for our next posts to find out what other new trends will be gracing the ‘18. In the meanwhile, glow on!
