Best of 2017 Beauty

We’re highlighting the top ten best-selling beauty products of the past year. These superstars of natural beauty will keep shining into the new year.

When the clock struck midnight, just like that, 2017 was officially over. Whether you were huddled together in a crowd watching the official ball drop or snuggled up on the couch with your fur friends (and human ones too), 2017 was quite a year to look back on. With every closing, we can’t help but reflect on what came and what is to come. There were plenty of ups and downs, but always some constants throughout the year; a monthly hiking meetup, ladies coffee date or self care Sunday rituals. It’s the tried and trues that help level out the highs and lows of it all. With that in mind, we’re rounding up the top natural beauty products of 2017. Did your stand-by’s make the list? If not, it might be worth taking a peek at what’s been trending this past year in green beauty. It’s only day 4 of 356, so you’ve got plenty of time to explore.

The one thing that all of our 100% PURE® top beauty products have in common is that each formula is chock full of healthy ingredients, good for your skin, and loaded with beneficial nutrients. 2018 can be the year you kick synthetic and toxic ingredients to the curb and choose to use fruits, vegetables, and vitamins. Doesn’t the new year already look a little brighter?

Top 10 Beauty Best-Sellers of 2017

#1 Fruit Pigmented® Healthy Foundation

Our patented fruit pigment method uses a blend of fruits, vegetables, and cocoa to extract natural pigmentation, creating flawless foundation shades. Our natural foundation formulas are both gentle and safe for skin, with the added bonus of vitamins and nutrients. Created in a base of soothing aloe vera, our natural full coverage foundation is a liquid formula that dries to a matte powder finish for velvety soft skin. New year, new you? Check out our handy guide on how to contour with natural makeup. We’re also including a quick foundation cheat sheet to get you to 2018 flawlessness.

#2 Fruit Pigmented® Foundation Powder

Are you surprised? We’ve got another natural foundation in the top spot and for good reason. Recent converts or O.G.’s of our natural powder foundation agree this lightweight face powder will give you flawless, beautiful coverage. Best described as silky and non-drying because of rice starch mixed with melted avocado butter. While most powder foundations lead to cake face or dry patchy spots, the hydrating and moisturizing qualities of avocado butter prevent skin from drying out or settling into wrinkles.

#5 Coffee Bean Caffeine Eye Cream

It’s all in the numbers and we’re about to insert a little humble brag here. With over 1,000,000 tubes sold, we’re excited to feature our top-selling natural eye cream. The proof is also in the clinical studies. Our #1 hero skincare product, Coffee Bean Caffeine Eye Cream, is in a skincare category of itself. The cult-like following of our natural eye cream product is not to be taken likely. There’s a reason fans keep buying tube after tube. It works and they know it and clinical studies have proven it. We put our Coffee Bean Eyes Cream through a four week, independent clinical study and we’re more than proud of the results:

• 83% saw immediate reduction of puffiness

• 97% saw reduction of puffiness with continued use

• 73% saw an immediate reduction of dark circles

• 87% saw reduction of dark circles with continued use

• 87% say they look more 'awake, rested and refreshed'

• 80% say that it instantly helped reduce the look of lines and wrinkles around the eye area

• 97% say skin around their eyes was softer and smoother

• 93% say it reduced the appearance of fine lines and wrinkles with continued use

• 100% say it improved skin hydration and moisturization

• say it improved skin firmness/elasticity

• say that the eye cream absorbs well

★ ★ ★ ★ ★

Obsessed.

Literally so obsessed with this eye cream. Will buy it forever.

- Kim B., Verified Buyer of Coffee Bean Caffeine Eye Cream

★ ★ ★ ★ ★

Younger Looking Eyes.

“Having used the Coffee Bean Caffeine Eye Cream for the past 10 days, I am truly impressed by how it decreases puffiness and fine lines around the eyes. My eye area now has a younger, fresher look. I love this product!”

- Barbara H., Verified Buyer of Coffee Bean Caffeine Eye Cream 0.3 oz

★ ★ ★ ★ ★

Lovely Eye Cream.

“I used this a few years ago and then tried other eye creams in between. Coming back to it has confirmed to me that it is my favorite of all the “natural” eye creams I’ve tried. It has a pleasant scent (I’m very fragrance sensitive) and seems to really soothe and restore my under eye area."

Vanita J., Verified Buyer of Coffee Bean Caffeine Eye Cream

#6 2nd Skin Foundation

This foundation is aptly named “2nd Skin” because of its lightweight, barely-there feeling on skin. The formula contains olive squalane, which is similar to the skin's own natural oils. This natural foundation’s formula helps to plump skin to diminish appearance of fine lines, and contains the skin-nourishing vitamins and antioxidants found in fruit and vegetable pigments.

#8 Bamboo Blur Tinted Moisturizer

Hydrating, lightweight coverage from aloe and natural fruit pigments make for a perfectly wearable, natural tinted moisturizer. Skin nourishing ingredients like pomegranate and avocado seed oil provide antioxidants and moisture, while purely natural bamboo silicadiffuses pores, smoothes fine lines, and creates a divinely soft-focused look. Read more about Bamboo Blur Tinted Moisturizer and why it might be the foundation for you. If you are following the matte makeup trend, you’ll want to pop over to read our makeup how-to spotlight.

#9 Luminous Primer

If you’re still on the fence about whether or not you should be adding a Makeup Primer into your makeup routine, we’re here to give you the gentle nudge to kick your makeup game into high gear. Our Luminous Primer is the unsung and unseen hero of your makeup bag: more of a behind-the-scenes coordinator that hangs backstage while everyone else plays a starring role (looking at you, Poppy Lipstick). All the center stage stars know that long lasting makeup wouldn’t be possible without good ol’ Primer holding it all together in the background. Did we mention it’s also packed with red wine resveratrol?

★ ★ ★ ★ ★

Love This with the Healthy Skin Foundation.

“I have never been a person who ever used primers more than once when I bought them. They made me feel like I had a film on my face, made me break out, and didn't do anything to make my foundation look any better or last any longer. However, I recently bought the Healthy Foundation and wanted it to last a full 12 hours on my days when I'm at work and school from 9am to 9pm. This not only really makes my makeup last, but it makes it look more natural and luminous. It doesn't break me out and feels so good on my skin. I have dry skin and this hydrates it and creates a great base. Will absolutely be purchasing again.”

Devon, Verified Buyer

★ ★ ★ ★ ★

Amazing!

“This primer is the best! I have dry more mature skin and I’ve tried almost every primer out there!! One pump is all I need; it fills in my small pores, gives my face a dewy look and keeps my makeup on ALL DAY! I swear the first time I used it my makeup lasted 10 hours!!”

Alison S., Verified Buyer

#10 Bamboo Blur Powder

Our Bamboo Blur Powder is made with only 100% bamboo silica. Bamboo is a superbly eco-friendly, renewable and versatile plant. It’s actually a giant grass that grows easily and rapidly! Its uses range from building materials, clothing, a beneficial food supplement and more recently, a superstar skincare ingredient! Our bamboo silica is a white powder that comes from within the bamboo stalk. Bamboo extract is the richest and most bioavailable source of this essential nutrient, containing 70% organic silica! Read more about this fast growing wonder plant that took the leap into natural makeup.

★ ★ ★ ★ ★

Redness Be Gone!

“I have fair, acne prone skin and this blur powder makes it look almost flawless. After using foundation I use just a little (make sure to dip lightly and knock off the extra) and the result is perfection. Could not live without this!”

- Courtney, Verified Buyer

★ ★ ★ ★ ★

The Best Powder!

“This blur powder is so amazing, it immediately reduces shine and makes your skin as smooth as porcelain. Even works well to add volume when dusted on eyelashes. Best of all it's good for your skin!”

Evelyn B., Verified Buyer

Top 5 Honorable Mentions

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick

Pomegranate is one of our favorite fruits for so many reasons: it’s chock-full of potent fruit pigment as well as vitamin c and anti-aging antioxidants. We’ve formulated our Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks with super moisturizing pomegranate oil in a creamy base of shea butter; this super concentrated anti-aging formula will keep your lips soft with long lasting color. It’s basically a lip treatment that happens to be in your perfect lipstick shade. Do you know what's really in your natural lipstick? Unlike conventional lipsticks, our natural lipstick formulas are made without synthetic chemicals, dyes, preservatives or toxins. It’s a common misconception that natural means sacrificing wearability and durability, but we’re here with a very important message: there’s no need to sacrifice beauty for health when you’re choosing truly natural lipsticks!