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Everything You Want to Know About Natural Lip Liners


We're giving you a full lip guide on how to use natural lip liners, plus tips and tricks for matching lip liner to your lipstick!


They’re here, can you believe it? 100% PURE has finally formulated the perfect natural lip liners! We’ve heard your many requests, and couldn’t be more proud to share our brand new natural lip liners with our patient fans! Our natural lip pencil formulation process has been going on for a long, long time: Susie Wang and her team have been working for years to find a safe, natural wax that was hard enough to use in a lip liner. Many companies use palm wax, which we passionately avoid due to the deforestation side effects associated with common palm harvesting. Thanks to our dedicated product development team and rigorous product testing, the best natural lip liner formula is finally ready to be released!


You’re in for a treat because we’re sharing this new natural lip liner collection via a full lip liner breakdown. Our lip liner guide will take you through the in’s and out’s of why you should be using a natural lip pencil daily, along with a complete swatch guide. Don’t worry, we took out all the guess work: we’ve matched our natural lip liners to all of our 100% PURE lipstick shades! Get ready to dive in lips first, because your lipstick game is never going to be the same again.


What are Natural Lip Liners Made Of?

Has 100% PURE been reading your mind and somehow combined all your hopes and dreams into one perfect natural lip pencil? We weren’t ready to launch our collection of natural lip liners until we knew we had created “the one.” 100% PURE natural lip liners check all the boxes for lip pencil must-haves, and then some (hey, we’re allowed a humble brag or two). Were you waiting for a lip pencil that’s lip hydrating? We got you. The first few ingredients, jojoba oil and pomegranate seed oil, have serious skin softening street cred. Did you daydream of ultra smooth, precision application? You can thank Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, and our product development team for that one! You’ve come to expect nothing but stunning color from our fruit pigment technology, and these lip liner shades do not disappoint. Using an expertly chosen combination of natural fruit dyes from cherries, plums, cabernet grapes, raspberries, peaches, and blackberries (just to name a few), we’ve curated an amazing array of versatile lip pencil shades directly from nature. Our antioxidant packed lip liners deliver vibrant, long lasting color without the toxic chemicals or cheap filler ingredients. The proof is in the pudding, but in the ingredients list.



Macadamia Nut Oil moisturizes with essential fatty acids.


Bilberry conditions skin and protects against free radical damage.


Blackberry lessens wrinkles and protects from sun damage.
Cherry protects and heals skin with antioxidants.

How to Match Your Lip Liner to Your Lipstick

A bit overwhelmed by all the natural lipstick to natural lip liner combinations? Don’t stress! We’re taking out the complex beauty algorithms and pulling together the top lip liner to lipstick matching guide. The general rule of lip pencils are to always try to match your lipstick and pencil shade, or when in doubt or availability, go for the slightly lighter shade of lip pencil. Darker is putting you at risk for a leap backwards into 1990. Take a peep below for our recommended lipstick to lip liner guide.

Natural vs. Synthetic Lip Liner

When we started writing this article, we did a little sleuthing around the internet to find what exactly was in other conventional lip liners. First find, it was SO HARD to actually find a full ingredient list on the majority of the lip liners out on the market. Coincidence? Sadly, probably not. There are so many nasty chemicals and synthetic dyes lurking in your favorite makeup products, and if you’re using them on your lips, studies show that you’re likely to ingest 4-8lbs throughout your lifetime. It’s easier to simply hide the ingredient list on the product pages than to openly reveal what went into that conventional lip liner formula. Second find, even the green-washed, “natural” brands had a lot of questionable ingredients that were getting swept under the ingredient list rug. Does your lip liner pass the natural test? If you’re up for the challenge, let’s see how your lip pencil fares against these common toxic ingredients found in lip liners. We were extremely shocked to see that a lot of ingredients used in conventional lip liners were also used in car manufacturing....whoa! Which brands did we research? Our lips are sealed.

6 Toxic Ingredients in Conventional Lip Pencils

Blue 1 Lake, Yellow 5 Lake, Yellow 6 Lake, Red 40 Lake, Manganese Violet...

Oh cool! Are these colored lakes just like that beautiful, naturally occurring pink lake in Australia? Think again; these lakes are NOT Instagram worthy. Did you know these synthetic dyes have been linked to cancer? Just like lipsticks, lip liners are so close to our mouth that they’re bound to get ingested. Simultaneously, the food industry is busy dumping 15 million pounds of synthetic dyes into our food supply each year. 3 of the common dyes used are known carcinogens, and four others are known to cause serious allergic reactions. While this specific study speaks directly to dyes in our food, 7 of the 9 dyes in the study are also found in conventional cosmetic ingredient lists. If you’d like to read more about lake dyes, download Sarah Kobylewski, Ph.D. and Michael F. Jacobson, Ph.D in-depth study: Food Dyes: A Rainbow of Risks. When nutritionists say ‘eat the rainbow’, we’re pretty sure this isn’t what they had in mind.


Paraffin Wax


Did you know that paraffin wax is derived from either petroleum, coal or oil shale? This colorless, odorless ingredient is commonly found in conventional beauty products, especially lip liners. The National Institute for Occupational Safety and Health (NIOSH) has actually set a recommended exposure limit (REL) for paraffin wax fumes for people who work with this manufactured ingredient: 2 mg/m3 of fume exposure over an 8-hour workday. We’d rather be in the 0 mg/m3 exposure, thank you very much.




This slippery feeling silicone ingredient acts as a barrier to water and is also found in common lip liner ingredient lists. Cyclopentasiloxane has already made the Environment Canada Domestic Substance List and is classified as expected to be toxic or harmful. Despite its notorious status on this list, it’s still extremely popular in conventional makeup because of how cost effective it is to produce, acting as a cheap filler instead of using high quality organic compounds like vegetable glycerin.




This commonly used plasticizer is found in conventional lip liners, too. A quick google search links this ingredient to car manufacturing and industrial adhesive products (think sealants for roofs and windows) to being an additive for engine oil. While we can appreciate an artistic nod to car trends (how about Mustang red for a new lipstick shade?), we would never be okay with our lip liners sharing ingredients with the automotive manufacturing industry.




Ceresin is another budget-friendly swap for quality ingredients. Instead of investing in candelilla wax (like 100% PURE natural lip liners), conventional makeup brands use this toxic wax to harden their lip liner formulas. While this wax (ozokerite) is a naturally occurring fossilized wax found near soft shale, it’s the process of commercial extraction that lands this wax on the questionable ingredient list, not to mention showing up on Environment Canada Domestic Substance List (see Cyclopentasiloxane, two ingredients above).


Cera Microcristallina (Microcrystalline Wax)


Canada must be onto something, and we’re getting the feeling that the U.S. desperately needs to catch up. Add Cera Microstistallina to the ever growing Environment Canada Domestic Substance List. Remember when we said there are lots of ties to car manufacturing? Whelp, Microcrystalline wax is often used for producing tires and rubber, too! This highly refined petroleum derived wax is used in as a thickener and to help give conventional lip liners a smooth, solid texture. Shouldn’t it be rubber to the road, not mouth?