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How to choose the best natural foundation

Find your perfect natural foundation.

Whether you want a sheer, barely-there makeup look, a hydrated glow with light coverage, or medium to full coverage, we’ve got what you need. Our fruit pigmented natural foundations also offer a variety of different finishes: dewy, satin, or matte. Normal to oily, combination, or normal to dry skin types can all find the perfect match in one of our 8 natural foundation lines.

Skin Type: Normal to Dry

Coverage: Full

Finish: Satin with light dewiness

Shade Range: 19

Shades:

Cool 1.0: Cool foundation with pink undertones for fair skin tones
Cool 2.0: Cool foundation with pink undertones for light skin tones
Cool 3.0: Cool foundation with pink undertones for medium skin tones
Cool 4.0: Cool foundation with reddish pink undertones for dark skin tones
Neutral 1.0: Neutral foundation with peachy undertones for fair skin tones
Neutral 2.0: Neutral foundation with peachy undertones for light skin tones
Neutral 3.0: Neutral foundation with pink undertones for medium skin tones
Neutral 4.0: Neutral foundation with peachy undertones for tan skin tones
Neutral 5.0: Neutral foundation with red undertones for deep skin tones
Neutral 1.0: Neutral foundation with peachy undertones for fair skin tones
Neutral 2.0: Neutral foundation with peachy undertones for light skin tones
Neutral 3.0: Neutral foundation with pink undertones for medium skin tones
Neutral 4.0: Neutral foundation with peachy undertones for tan skin tones
Neutral 5.0: Neutral foundation with red undertones for deep skin tones
Olive 3.0: Neutral foundation with olive undertones for medium skin tones
Olive 4.0: Neutral foundation with olive undertones for tan skin tones
Warm 1.0: Warm foundation with peachy undertones for fair skin tones
Warm 2.0: Warm foundation with subtle yellow undertones for fair skin tones
Warm 3.0: Warm foundation with yellow undertones for light skin tones
Warm 4.0: Warm foundation with peachy undertones for light to medium skin tones
Warm 5.0: Warm foundation with peachy undertones for medium skin tones
Warm 6.0: Warm foundation with peachy undertones for tan skin tones
Warm 7.0: Warm foundation with yellow undertones for dark skin tones
Warm 8.0: Warm foundation with golden yellow undertones for deep skin tones
 

This hydrating full coverage foundation evens skin tone, calms redness, and obscures imperfections with a natural satin finish. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, and protective green tea. Makeup artists love this foundation to get skin looking healthy and hydrated, while still serving a full coverage finish. Since our Full Coverage Water Foundation is infused with skin soothing aloe, you’ll get a hint of dewiness that mimics skin’s natural glow.

How to Apply: This foundation has a light liquid body and is easily blended into skin. We recommend applying with a makeup blender, and finished with a stippling brush for a totally natural, airbrushed finish.

Aloe and cucumber juice offer intense hydration in our natural tinted moisturizers, while luscious, antioxidant packed fruit oils of acai and pomegranate support softer, more comfortable skin. Pigments like carrot, cocoa bean, and tomato instill naturally occurring vitamins into skin while purifying oregano and rosemary keep skin fresh while you wear. Formula applies as a liquid cream and settles with an ultra light, dewy finish and light to medium coverage. A wonderful option for normal to dry skin types.
Skin Type: Normal to Dry
Coverage: Light to Medium
Finish: Dewy
Shade Range: 9
Shades:
Fruit Pigmented Tinted Moisturizer: Alpine Rose: Fair skin with pink undertones 
Fruit Pigmented Tinted Moisturizer: Creme: Ivory skin with yellow undertones 
Fruit Pigmented Tinted Moisturizer: White Peach: Light skin with yellow undertones 
Fruit Pigmented Tinted Moisturizer: Sand: Light to Medium skin with pink to neutral undertones 
Fruit Pigmented Tinted Moisturizer: Peach Bisque: Medium skin with an olive undertone 
Fruit Pigmented Tinted Moisturizer: Golden Peach: Medium to Tan skin with yellow undertones 
Fruit Pigmented Tinted Moisturizer: Toffee: Tan skin with a neutral undertone 
Fruit Pigmented Tinted Moisturizer: Mousse: Tan to Deep skin with a yellow undertone 
Fruit Pigmented Tinted Moisturizer: Cocoa: Deep skin with a neutral undertone
 
A moisturizing natural foundation formula colored from fruit and vegetable pigments, for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins, and antioxidants deliver vital nutrients that your skin deserves, for a truly healthy glow. This natural tinted moisturizer contains elements found in natural sunblock, and offer about 40% on the coverage scale
 
PRO TIP: This can be applied with our Makeup BlenderCruelty Free Flat Kabuki Brush F40, or your fingertips. If you prefer a little more coverage or a matte finish, you can use our Cruelty Free Powder Brush F50 to apply our Fruit Pigmented Foundation Powder on top of the tinted moisturizer.
Our creamy BB Cream is a true fan favorite, offering ultra lightweight wear, soothing coverage, and built-in SPF 15 protection. Can be applied with Kabuki brush or fingers as an illuminating primer beneath other natural foundations, or alone to achieve luminous medium coverage. Antiseptic lavender and rosemary leave skin refreshed, while responsibly sourced mica gives complexion a sunlit shimmer. Additions of aloe, vitamin E, and shea make this formula a nourishing choice for normal to dry skin types.
Skin Type: Normal to Dry
Coverage: Medium to Full
Finish: Dewy
Shade Range: 3
Shades:
BB Cream Shade 10 Luminous SPF 15: Light skin with yellow undertones 
BB Cream Shade 20 Aglow SPF 15: Medium skin with yellow undertones 
BB Cream Shade 30 Radiance SPF 15: Tan with a yellow to neutral undertones
 
Great for flakey or dry skin, our creamy and nourishing BB Cream will not accentuate fine lines or wrinkles. It helps to cover lines, scars, and provide SPF 15 coverage to protect skin from sun’s UVA and UVB rays. Gives you a glowing, flawless, and illuminated complexion.
 
PRO TIP: Apply with Kabuki brush or fingers. The formula is thick but easily blendable. You can mattify this with either a Fruit Pigmented ​Foundation Powder or our Bamboo Blur Powder.
A formula living effortlessly in the realm between moisturizer and foundation, our Bamboo Blur Tinted Moisturizer offers a truly unique combo of dewy feel and soft focused, radiantly matte finish. Masterful fruit pigments of peach, carrot, and cocoa beans create healthy, vitamin enriched color that can be built from medium to full coverage. Aloe, avocado, and pomegranate oil deeply moisturize while you wear, and bamboo silica works round the clock to absorb excess oil. This ‘insta-filter for your skin’ is best applied with makeup sponge or Kabuki brush.
 
Skin Type: Normal to Oily
Coverage: Medium
Finish: Matte
Shade Range: 6
Shades:
Bamboo Blur Tinted Moisturizer: Creme: Light skin with neutral undertones 
Bamboo Blur Tinted Moisturizer: White Peach: Light to Medium skin with yellow undertones 
Bamboo Blur Tinted Moisturizer: Sand: Medium skin with neutral undertones 
Bamboo Blur Tinted Moisturizer: Peach Bisque: Medium to Tan skin with olive undertones 
Bamboo Blur Tinted Moisturizer: Golden Peach: Tan skin with yellow undertones 
Bamboo Blur Tinted Moisturizer: Toffee: Tan skin with a neutral undertones
 
Hydrating, lightweight coverage from aloe and natural fruit pigments make for a perfectly wearable, natural tinted moisturizer. Skin nourishing ingredients like pomegranate and avocado seed oil provide antioxidants and moisture, while purely natural bamboo silica diffuses pores, smoothes fine lines, and creates a divinely soft-focused look. Read more about Bamboo Blur Tinted Moisturizer and why it might be the foundation for you.
 
PRO TIP: Apply with Makeup Blender or Cruelty Free Flat Kabuki Brush F40. Lightly set this tinted moisturizer with a small amount of Bamboo Blur Powder for a delicate, airbrush style finish.
Aptly named “2nd Skin”, this lighter than air foundation glides onto skin like water and absorbs like a serum. Pigments of pomegranate, wild cherry, and coffee beans offer an expanded range of 7 stunning shades; addition of light refracting bamboo silica softens a remarkably smooth, satin finish. Applies well with Kabuki brush or makeup sponge for adjustable medium to full coverage, and is a nourishing foundation option for any skin type. For drier skin types, layer over your favorite 100% Pure moisturizer.
Skin Type: Normal to Dry
Coverage: Medium to Full
Finish: Satin
Shade Range: 7
Shades:
Shade #1 (formerly Sand): Light complexion with warm gold undertones 
Shade #2: Light to Medium complexion with neutral, light peach undertones 
Shade #3 (formerly Golden Peach): Medium complexion with warm gold undertones 
Shade #4 (formerly Peach Bisque): Medium complexion with warm olive undertones 
Shade #5: Medium to Deep complexion with neutral tan undertones 
Shade #6: Deep complexion with cool undertones 
Shade #7 (formerly Cocoa): Deep complexion with rich warm undertones
 
This foundation is aptly named “2nd Skin” because of its lightweight, barely-there feeling on skin. The formula contains olive squalane, which is similar to the skin's own natural oils. This natural foundation’s formula helps to plump skin to diminish appearance of fine lines, and contains the skin-nourishing vitamins and antioxidants found in fruit and vegetable pigments.
 
PRO TIP: Olive squalane acts as a primer, so no additional primer is needed. This ultra thin formula is dispensed through a pipette: we recommend dispensing a few drops onto back of the hand, then dabbing onto face with preferred brush, Makeup Blender, or fingers. Add drops and blend as needed to achieve desired coverage.
A soothing aloe base with antioxidant packed fruit oils gives our full coverage foundation a creamy, liquid body that applies easily with Kabuki brush, makeup sponge, or fingers. Instead of industrial grade dyes, we choose to formulate with natural pigments from peach, apricot, and cocoa beans to color match 9 gorgeous shades. Formulated with high potency super fruits like acai, goji, and acerola, this truly skin healthy foundation settles with a matte finish and impeccable full coverage, making it a fan favorite for normal to oily skin types.
Skin Type: Normal to Oily
Coverage: Full Coverage
Finish: Matte
Shade Range: 9
Shades:
Fruit Pigmented Healthy Foundation: Alpine Rose: Fair skin with pink undertones 
Fruit Pigmented Healthy Foundation: Creme: Ivory skin with yellow undertones 
Fruit Pigmented Healthy Foundation: White Peach: Light skin with yellow undertones 
Fruit Pigmented Healthy Foundation: Sand: Light to Medium skin with pink to neutral undertones 
Fruit Pigmented Healthy Foundation: Peach Bisque: Medium skin with an olive undertones 
Fruit Pigmented Healthy Foundation: Golden Peach: Medium to Tan skin with a yellow undertones 
Fruit Pigmented Healthy Foundation: Toffee: Tan skin with a neutral undertones 
Fruit Pigmented Healthy Foundation: Mousse: Tan to Deep skin with a yellow undertones 
Fruit Pigmented Healthy Foundation: Cocoa: Deep skin with a neutral undertones
 
This natural foundation formula is enriched with antioxidant packed super fruits, vitamins and other skin nourishing nutrients, and has a liquid to matte powder finish to make your skin velvet soft. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.
 
PRO TIP: Because it dries fast, we recommend applying this foundation in sections. Use a ​Cruelty Free Flat Kabuki Brush F40, ​Makeup Blender or your fingers to apply.

Fruit Pigmented Cream Foundation

Skin Type: Normal to Dry

Coverage: Medium to Full

Finish: Satin

Shade Range: 7

Shades:

Fruit Pigmented Cream Foundation: Alpine Rose: Fair skin with pink undertones

Fruit Pigmented Cream Foundation: Creme: Ivory skin with yellow undertones

Fruit Pigmented Cream Foundation: White Peach: Light skin with yellow undertones

Fruit Pigmented Cream Foundation: Sand: Light to Medium skin with neutral undertones

Fruit Pigmented Cream Foundation: Peach Bisque: Medium skin with olive undertones

Fruit Pigmented Cream Foundation: Golden Peach: Medium to Tan skin with neutral undertones

Fruit Pigmented Cream Foundation: Toffee: Tan skin with a neutral undertones

 

Cream foundation glides on effortlessly, blends well, and gives medium to full coverage with a glow. Formula colored from fruit, vegetable, and seed pigments for antioxidant protection.

 

PRO TIP: Apply with a damp Makeup Blender for a flawless airbrushed finish. Pat the damp beauty sponge into the cream foundation and pressed onto skin in a dabbing motion, until desired coverage is achieved. We find that with this particularly creamy formula, dabbing works better than swiping across the skin.

Instead of using talc or synthetic chemicals, we use finely pressed rice powder and healthy fruit oils to create a wonderfully rich, superfine powder with medium coverage. Pigments of peach, apricot, cocoa beans, and cranberry create a full spectrum range of 8 masterfully matched shades. Can be layered over tinted moisturizers, BB cream, or bare skin for a glowing matte finish; darker shades can even be used as warming, matte finish bronzers. Effectively keeps shine under control for normal to oily skin types.
Skin Type: Normal to Oily
Coverage: Medium
Finish: Matte
Shade Range: 8
Shades:
Fruit Pigmented Foundation Powder: Creme: Fair skin with yellow undertones 
Fruit Pigmented Foundation Powder: White Peach: Light skin with yellow undertones 
Fruit Pigmented Foundation Powder: Sand: Light to Medium skin with neutral undertones 
Fruit Pigmented Foundation Powder: Peach Bisque: Medium skin with a yellow undertone 
Fruit Pigmented Foundation Powder: Golden Peach: Medium to Tan skin with a neutral undertone 
Fruit Pigmented Foundation Powder: Toffee: Tan skin with neutral undertones 
Fruit Pigmented Foundation Powder: Mousse: Tan to Deep with yellow undertones 
Fruit Pigmented Foundation Powder: Cocoa: Deep with a neutral undertone
 
Silky powder made with rice starch, fruit pigment, and melted avocado butter. Most powder foundations can be drying, but the avocado butter in this natural foundation prevents skin drying and settling into fine lines and wrinkles. Contains anti-aging vitamins and antioxidants, skin purifying eucalyptus, soothing calendula, chamomile, and rose, and oil absorbing rice powder. Use alone or over our tinted moisturizer.
 
PRO TIP: Use a Cruelty Free Flat Kabuki Brush F40 for full, dense coverage. Use our Cruelty Free Powder Brush F50 for lighter coverage, or to set and mattify foundation.
 
How to Get Color Matched
 
Still not sure about formula? Need help finding your shade? Email our Brand Ambassadors at ​info@100percentpurehk.com with a picture of your clean face in natural lighting and they can color match you! You can also Facebook PM @100percentpurehk for any foundation recommendations or application assistance.

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