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Have you ever dropped a strawberry on a white t-shirt and found the stain impossible to remove?  Strawberry stains are bad for our white tees but very good for our skin!  Fruit pigments are the concentration of the fruit's vitamins and antioxidants!  Vitamins and antioxidants are critical because when applied topically or ingested internally, they fight off the free radicals that age us, so fruit pigments keep us healthy, beautiful and youthful. Lucky for all of us, 100% PURE's all natural cosmetics are colored from fruit pigments so the fruit’s health benefits are applied you get to apply all the healthy benefits of fruits directly on your skin all day long! 

If you’re wearing makeup, it’s gotten its hues from one or more of the following three methods:

  1. Synthetic Dyes(These are the nastiest, the cheapest and the most common. Our skin is our largest organ and it absorbs what we put on it. If our bodies don’t recognize something as natural, it will fight and try to resist it (whether you notice it or whether it’s happening beneath the surface). While the FDA recognizes these colors as safe enough to use in food and body products, that doesn’t mean consuming artificial colors and flavors makes them healthy! We don’t even know the long term health harms from these synthetics!)
  2. Minerals/Iron Oxides(Iron oxides are oxidized iron...and iron is a metal. While this option may seem harmless, it can actually cause your skin to look sallow over time and worsen your complexion. Also, some companies use nano particles, which are ultra-fine particles that can be embedded into the skin or lungs. Dr. Oz believes that long term use of mineral makeup (especially loose powder) can lead to inflammation, irritation and lung disease.)
  3. Fruit Pigments(Just like it sounds: this category is pure color pigments from fruit! Nothing to hide here! For instance, yellow is achieved from squash pigments, red from tomato, blue from blueberries, etc. This category is essentially health food for your skin! When you wear cosmetics colored from fruit, you are getting beautiful, natural hues. But, what’s even better: you’re getting the benefit of all the vitamins and antioxidants present in that fruit!)

The thing is, you have to MAKE plant pigments. Any company can just go buy some FD&C red dye. Minerals are also cheap and readily available. For marketing purposes, some makeup brands will list plant pigments on their labels, and perhaps they threw a little in there to make their product seem healthy. But there’s a difference: I worked ten years to refine, develop and fully perfect the original plant pigment process and make it as effective as it is today. Just like how your tastebuds can discern between mediocre and fine wines, I learned the best method to juice, sift, dehydrate and isolate pigments from fruit for maximum effectiveness. And I believe in the difference my patented fruit pigments make for people of all ages.

Natural Face Makeup

Relentless scientific innovation has produced natural color cosmetics for your look, whether it’s natural foundations, concealers, healthy and natural primers, natural moisturizers or healthy and natural bronzers. Free of toxins and natural face makeup and cosmetics made from Goji Berries, Cranberries, Strawberries, Apricots, Peaches, Cabernet Grapes, Pomegranates and other plant pigments.

Natural Blush Makeup

What’s that, 100% PURE® is your favorite retailer of natural beauty products? Stop, you’re making us blush. Actually, it’s probably our amazing blush makeup that’s doing it!

Our wide range of Fruit Pigmented Blushes and Lip & Cheek Tints are sure to accentuate your features and give you a lovely, healthy glow that lasts. This doesn’t have to come at the expense of the animals that often suffer to bring you the latest cosmetics. All our blushes are 100% cruelty-free, so you can look and feel fabulous without worry.

Only the finest, freshest ingredients are featured in our products, from refreshing fruits to luxurious cocoa. Whatever your preference or skin tone, we’ve also got the perfect blush palette for you.

Natural Lips Makeup

Fruit pigmented natural lipstick. Hydrated, formulated and pigmented naturally with fruit pigments, not toxic petrochemicals. PURE and natural lipstick packed with Pomegranates, Plums, Raspberries...not Isododecane, Diisostearyl Malate, Red Dye #7 found in most conventional lipsticks. The antioxidants from fruit go straight to your lips, with 100% PURE®’s natural lip products. Organic Cocoa Butter provides full hydration and moisturizes. Choose from our natural vegan Semi-Matte Lipsticks, our natural Lip Glosses, natural Lip Glazes or our natural Lip & Cheek Stain. All with vitamins and nutrients.

Natural Eye Makeup

Why natural eye makeup? Since the pores around your eyes are the smallest and most sensitive part of your skin! Our eye area is seven to ten times thinner than the rest of our face, hence why signs of aging appear around our eyes first. So, natural eye products only make sense. 100% PURE®’s natural eye creams address anti-aging concerns such as help reduce the appearance of wrinkles, fine lines, sagging, creepiness, puffiness, brightening dark circles. And our natural eye makeup accentuates your eyes, whether you want a natural, daytime look or a glamorous one for a night out on the town.

Natural eye makeup from mascara to eye shadow that’s Better to Wear Than Not to Wear. We use natural eye makeup ingredients such as: Organic Green Tea, Vitamin E, Avocado Butter, Rosehip Oil, Peaches, Apricots, Squash, Black Currant and Red Wine Resveratrol. Natural eye makeup that lengthens lashes: take your pick of our two natural mascaras! Both our Maracuja Oil Mascara and our Ultra Lengthening Mascara are infused with lash conditioning nutrients. Of course we’ve got nothing but the purest ingredients in our natural eye liners, healthy eye shadows and natural eyebrow powder gels, too.

Natural Makeup Palettes & Natural Gift Sets

Our wide range of natural gift sets offer something for everyone. Whatever look you’re going for, we’ve got an impressive range of tasteful, stylish and healthy options to choose from.

Artfully applied eye shadow, blush and luminizer can elevate your look to the next level. Whichever natural makeup palette you desire, we know you’ll find something to suit your tastes here. The face is a particularly sensitive area of the body, and if you’re not careful with the products you choose, then the chemicals may cause damage. The innovative color combinations in our PURE palettes can be used for any situation, for a versatile, high quality product that will quickly become a cornerstone of your beauty regimen!

Brushes & Tools

Vegan. Cruelty-free. Eco-luxe, green-friendly brushes. Sustainable, synthetic brush collections made exclusively from recycled plastic bottles: kabuki brushes, eco-luxe powder brushes, a professional assortment of green-friendly eye shadow brushes. All brushes are cruelty-free and made from recycled plastic bottles.

Non-Toxic Nail Polish

100% PURE®’s Non-Toxic Nail Polish is free of the top ten toxic ingredients found in most nail polishes. No formaldehyde, toluene, DBP, camphor, formaldehyde resin, xylene, parabens, fragrances, phthalates and animal ingredients. Cruelty-free nail polish, of course.