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Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, on a base of lip-softening pomegranate oil and cocoa butter.
Coverage: Opaque
Finish: High Gloss
Shade Range: 10
Gluten Free 
Cruelty Free
Product Page Key Ingredients: Sea Buckthorn
Sea Buckthorn enriches with essential nutrients and moisture.
Product Page Key Ingredients: Cocoa
Cocoa repairs and softens skin with antioxidants.
Product Page Key Ingredients: Turmeric Extract
Turmeric Extract fights inflammation and brightens skin.
Product Page Key Ingredients: Blackberry
Blackberry lessens wrinkles and protects from sun damage.
Product Page Key Ingredients: Achiote Seeds
Achiote Seeds nourish and provide stunning natural color.

Are you a beauty lover looking for intense color from your liquid lipstick? Wouldn’t it be dandy if it could be a natural lipstick formula, too? Enter our Lip Caramel Collection! These babies are aptly named thanks to their yummy natural vanilla flavor and fruity ingredient list. The deeply saturated, long lasting shades are made with natural lip color from fruit pigments and achiote seeds, and will leave your lips silky smooth.

Did you know that achiote seeds were used by many ancient civilizations? Mayans used the seeds to create body paint, the Wayampi used it for insect protection, and Aztecs added it to delicious chocolate drinks. We’ve harnessed this historical seed’s intense color to create a lightweight natural lipstick formula perfect for 21st century beauty. Our innovative Lip Caramels combine the smooth texture of gloss with the high color payoff of a natural lipstick. With a wide range of beautiful shades to choose from -- from nudes to magenta -- each Lip Caramel’s sweet scent will leave you reminiscing over delectably sweet treats!

What is Achiote?

Achiote seeds, also known as annatto seeds, are a natural pigment found in Central and South America. The spiky green fruit pods - covered in a bright pink fluffy exterior - hold tiny achiote seeds inside. This tropical tree goes by the scientific name Bixa orellana. Ancient cultures have long prized the bright fruits and quickly learned how to crack open the pods to collect the red colored seeds inside. When the seeds are processed into a paste or powder, the intense red pigment can be used in natural cosmetics or medicine. This natural dye has been used for thousands of years but we are only beginning to fully understand their medicinal benefits as well.

Achiote Sneaks Antioxidants Into Your Natural Lipstick

Before we dive into the cosmetic eye candy that achiote seeds possess, we’re making a quick detour to focus on the high antioxidant content in achiote seeds. Thanks to ancient Caribbean and Central American cultures for recognizing its potential, we are able to study this ancient superfood to learn more about achiote’s powerful chemical composition. Within the tiny red-orange seeds lies a high concentration of tocotrienols, which come from vitamin E tocopherols. These can help with fighting free radicals and UV and ozone rays.

Besides the similarity to high concentrations of vitamin E, annatto seeds also have a lot of carotenoids (responsible for the bright red or orange seed color). This antioxidant powerhouse ingredient is sought after for its anti-aging properties as well. When applied topically (like in a natural lipstick), achiote paste has been shown to reduce the signs of wrinkles and blemishes by helping to tighten skin, giving it a more youthful appearance. Also boasting antimicrobial properties, this wonder seed can also help heal burns or wounds when applied topically. Achiote also helps to speed up the skin’s healing process, while reducing the appearance of scars.

Synthetic vs. Natural Dyes

We’ve got more than a few shades of cruelty free, natural liquid lipsticks. Lots of brands use synthetic chemical dyes and even bugs to color lipstick (yes, really!). Our natural lipstick formulas cover your lips in healthy fruit oils and fruit pigments from achiote seeds. Have you ever wondered what colors your cosmetics? If you haven’t made the switch to natural makeup, then we want to fill you in on what all those FD&C artificial dyes actually are. While the FDA still recognizes synthetic colorants as safe, we’d certainly disagree after mounting scientific evidencethat prove otherwise. Since synthetic dyes are relatively new, there are still no health studies for long term artificial color consumption. Why risk it?

Our healthy fruit pigments made from achiote seeds, pomegranates, apricots and raspberries (just to name a few) don’t need to come with a warning label. Revolutionary, patented fruit pigmented® technology is what keeps us going. If you are in the team of work smarter not harder, than why not give our natural lipsticks a try? You’ll be putting on high performance, highly pigmented lipstick that doubles as a lip treatment because they’re chock-full of antioxidants, vitamins and minerals. Each swipe is like luxurious, healing lip care.

Natural Liquid Lipsticks

Did we also mention that our Lip Caramel collection is full of bold, beautiful shades, ranging from punchy pinks to deep wine stained lips? We knew Mother Nature got it right the first time, so we decided to borrow from her rainbow palette to create our silky smooth natural lipsticks. If you are undecided on which natural lipstick is for you, head over to our Lipstick Guide for a complete breakdown on shade, skintone and occasion to point you in the right direction. Not sure our intense, high shine liquid lipsticks are for you? We have you covered with our formula breakdown in How to Find The Perfect Natural Lipstick Formula. But keep in mind, it’s 2018, so we’re giving you a gentle nudge to step out of your comfort zone and dare to try something new! It’s only natural lipstick, so the downsides are pretty minimal and the upsides could be limitless. Check out the gorgeous swatches on our buildable Lip Caramel guide below.

PRO TIP: Apply our Creamy Long Last Lip Liners directly to lips, outlining first for a clean line to keep Lip Caramels in place and to avoid feathering.


Shade Chart: Scotch Kiss
A bright red-orange.
Shade Chart: Rum Nougat
A nude, dusty rose with peach undertones. 
Shade Chart: Butterchew
A pinky brown nude. 
Shade Chart: Ganache
A medium, rosy nude.
Shade Chart: Cherry Cordial
A bright, berry red.
Shade Chart: Red Velvet
A deep, classic red. 
Shade Chart: Truffle
A deep, mauvey brown.
Shade Chart: Sorbetto
A vibrant, medium pink-purple. 
Shade Chart: Plum Wine
A deep, purple wine. 
Shade Chart: Melon Drop
A bright, coral pink.


“Insane pigment and color payoff. Gorgeous cool red shade. Very generous size (this will last a LONG time). Gentle vanilla-y scent. Dries down to a stain that lasts a good while. Gorgeous!”

Laura T., Verified Buyer of Lip Caramel: Cherry Cordial


Superb quality as always

“Vibrant, bright and glossy, without being super sticky. I also like to tone it down and wear as a stain under lip balm. Goes well with my light skin. It's a really beautiful color.”

Roxana B., Verified Buyer of Lip Caramel: Red Velvet


So pretty, long-lasting and very versatile!

“I absolutely love this lip gloss. The color is a pretty bright pink that works really well with a low-makeup, glowy look. It smells SO good and you can feel how natural the product is, too--I have very sensitive skin and lip products often irritate my skin, but not this one. You also have a lot of application options--if you put it on full strength with the wand it's very shiny and bright, but you can also use a tiny dab on your finger and spread it on your lips to leave a very pretty and natural-looking stain. It also lasts really long, longer than even some "long lasting" products I've used. Even after a meal it leaves a pretty tint and a little goes a long way to touch up. Considering purchasing in other colors!”

Katie L., Reviewing Lip Caramel: Melon Drop