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How to Choose a Natural Eye Cream

Breaking down the best natural eye creams to find which one is right for you, the ins and outs of how to apply an eye cream, and more!

Our eyes can demonstrate many wonderful things like love, laughter, and joy -- unfortunately, they can also display bags, dark circles, puffiness, and signs of aging. To ensure our lovely eyes are presenting their best selves, it’s important to give the delicate eye area the TLC it needs and deserves. Most don’t realize that the skin around the eye area is thinner and more delicate than the rest of our face, and contains much smaller pores. This means that special formulations must be used on the eye area: ones that are both gentle and made with smaller molecules that the skin in our eye area can actually absorb.

We’ve rounded up the best organic and natural eye creams for your viewing pleasure, and will walk you through the process of finding one that’s right for you!

Coffee Bean Caffeine Eye Cream

Did you wake up this morning with tired eyes? Dark circles and puffiness got you feeling like a prize fighter at the end of the twelfth round? This all star natural eye cream is here to save the day! As we all know (too well), fatigue is the most common cause of dark circles under the eyes, but other common causes could be dehydration or overconsumption of sodium, caffeine, and alcohol. And let’s face it, we’ve probably all heard the dreaded words “you look tired today” more times than we care to count.

Our Coffee Bean Caffeine Eye Cream contains green coffee extract, green tea, and coffee cherry to pack a hefty triple dose of caffeine content for giving you the necessary jolt that both you and your eyes need first thing in the morning. This fan favorite has been deemed the best eye cream for dark circles, thanks to its targeted caffeine content for boosting circulation and lessening the fluid retention that causes under eye puffiness, while deeply moisturizing delicate and dehydrated skin with vitamin E and nourishing rosehip oil.

Green Coffee:

Reduces damaging effects of free radicals, contains potent antioxidants, increases circulation, pore tightening, and anti-inflammatory

Coffee Cherry:

Potent and protective antioxidant, reduces damaging effects of free radicals

Rose Hydrosol:

Delivers hydration to thirsty skin cells, anti-inflammatory, reduces redness and irritation

Vitamin E:

Softens skin, helps to reduce appearance of age spots, fine lines, and scarred skin


Hydrates, soothes and helps to heal irritated skin, and anti-inflammatory


Retinol PM Eye Cream

Science is still working on a way to turn back time, but until then we’ll settle for simply slowing the deteriorating effects of time on the eye area with a potent PM treatment: enter Retinol PM Eye Cream. As we age, we lose elasticity in our skin, and the first place aging becomes visible is around the vulnerable eye area. Our skin also becomes thinner, which can make it more susceptible to fine lines and wrinkles, and can cause dark circles to become more visible.

For those looking to reduce fine lines, wrinkles, and other signs of aging around the eye area: look no further than this mighty little PM eye treatment. The formula was specifically formulated to be gentle enough for the delicate eye area, and uses a vegan source of retinol in the eye area to help rebuild collagen and fortify under eye skin, making lines and dark circles less visible. The choice is yours: you can either tell people you’ve found the Fountain of Youth, or simply pass them your Retinol PM Eye Cream.


2% vegan retinol content in this eye cream offers a potent source of vitamin A from carrot seed oil, capable of intense anti-aging benefits. Helps to stimulate renewal of the top layers of the skin, in order to shed dry, damaged cells

Vegan Stem Cells:

Vegan stem cells from Mung Beans protect and fortify human skin cells against further effects of aging, while regenerating weakened or aging cells

Organic Rosehip:

We’ve used both the water and the oil of rosehip to instill antioxidants and fatty acids to improve texture, tone, and pigmentation

Organic Acai Oil:

Richly moisturizing, rich in vitamins A, C, and E for skin fortifying, regeneration, support of collagen production, and softening

Organic Chamomile Butter:

Soothing nighttime benefits of this herb help to relax and calm skin while deeply moisturizing

Super Fruit Oil Nourishing Eye Cream

Super Fruit Oil Nourishing Eye Cream is great for both a day or night skin care routine, and is packed with fortifying superfruits to help fight off oxidants from pollution, smoke, smog, and other things that can attack your skin and cause aging to advance. Ultra rich fruit oils from coconut, plum, acai, and pomegranate plus fatty avocado butter help to moisturize the eye area, making it appear more supple and plump. Since dryness can make skin look crepey and increase visibility of fine lines, moisturization is key! This daily eye cream is not only packed full of antioxidants, but chock full of skin healthy phytonutrients to help repair and protect your precious skin.

Goji Berry:

High antioxidant content for fortifying and protecting skin against free radical damage, skin-softening

Coffee Oil:

Anti-inflammatory, increases circulation, helps to depuff the under eye area

Organic Acai Oil:

Richly moisturizing, rich in vitamins A, C, and E for skin fortifying, regeneration, support of collagen production, and softening

Organic Coconut Oil:

Antibacterial, deeply moisturizing, rich in fatty acids, and can restore protein and collagen structure due to its high triglyceride content

Organic Avocado Butter:

Richly moisturizing, hydrating, and effective for minimizing dark spots and appearance of wrinkles


According to the U.S. Department of Agriculture, Acerola cherries provide more vitamin C than all other food sources, making them an excellent source for brightening, plumping, and restoring elasticity to skin


Contains potent antioxidant properties due to naturally present flavonoid compounds


What’s the Best Eye Cream for You?

Now that we’ve dived deep into the benefits of our three natural eye cream heavyweights, it’s time to simplify your decision on which eye cream is best for you. You can implement all three for maximum benefits for younger, brighter, more supple skin around your eyes, or you can start with the one that suits your current needs. Check out our super simple eye chart, organized by common eye concerns:

Most interested in banning dark circles and awakening the eye area? Start with Coffee Bean Caffeine Eye Cream!

Most interested in reducing signs of aging in the eye area? Start with Retinol PM Eye Cream!

Most interested in an all-day, protective eye cream for moisturizing the eye area? Start with Super Fruit Oil Nourishing Eye Cream!

How to Apply an Eye Cream

Since the skin in the eye area is so delicate, it’s critical that we take extra care not to pull or tug when applying and removing skin care or makeup products. To ensure skin safe, gentle application of your eye cream, start by applying cream to your ring finger; this finger will naturally apply the lightest touch and be least likely to tug the skin.

HOW you apply the eye cream is what matters most, regardless of which finger you use. Make sure that you gently pat the cream into the skin rather than rubbing it in; this prevents any unwanted tugging and pulling. Pat the cream below the eyes, at the outer corners of the eyes (where crows feet tend to develop), and finally all over the upper eyelid area; we call this all-over coverage the ‘orbital’ eye area.

Tips for Youthful Looking Eyes

In addition to using natural eye creams on a daily (and nightly) basis, it’s important to remember that there may be other eye-aging factors at play in daily life. Most are avoidable, and simply come down to a little extra care!

  • Hey stomach-sleepers: did you know that dark circles can appear as a result of how you sleep? If dark circles occur regularly, despite your getting enough rest, try sleeping on your back more often.

  • Allergies are major culprits when it comes to puffy, itchy eyes. Although it’s hard not to cave to an itchy eye, do your best to avoid rubbing the delicate eye area when eyes are irritated.

  • Make sure that when removing eye makeup, you do so gently! Try using our Blood Orange Cleansing Balm to effortlessly remove both conventional and fruit pigmented makeup eye makeup.

  • If you find you have sensitive eyes, try one of our natural mascaras made with plant based ingredients and zero synthetic chemicals or dyes (those pesky synthetic ingredients have a knack for irritating eyes).

  • If you avoid rubbing or pulling the skin of the eye area, you can protect yourself from the broken blood vessels that make dark circles and puffiness more apparent, not to mention minimizing development of premature lines and wrinkles.

Want more skin care guides? Read these next from our 100% PURE Beauty Blog: