We’re definitely a little bit in love with our natural eye makeup. We’ve spent a lot of time tweaking our mascara and brow formulas to make sure they are clean, non-toxic perfection. With all the above mention, why not make the switch to a natural mascara, brow builder, or eyeliner? Natural eye makeup is a tricky category to perfect, but we think we’ve got it nailed. We’ve cut out all the nasty stuff that’s usually in conventional formulas. Imagine a long list of crazy chemicals that you wouldn’t want anywhere near your eyes: parabens, aluminum powder, formaldehyde, synthetic dyes, and coal tar (a known carcinogen) are just a few of the ingredients you’ll find in conventional formulas (which we’ve obviously nixed). Get the full scoop on what is (and what isn’t) in a healthy mascara in our The Best Natural Mascara for Lengthening Lashes. We’ve got you and your beautiful lashes covered.
Did you know that the base of many of our natural eye makeup products is micronized black tea leaves? How did we get that gorgeous jet black color for our Long Last Liquid Eye Liner: Black Tea from a tea plant? Follow along while we put on our science hat for a quick lesson in product formulation.
Our natural eye makeup products start out as a humble tea plant (Camellia Sinensis) growing on a lush hillside with other tea plant friends. When the tea leaf is at its prime growth, they are gently plucked and gathered into baskets. After harvesting, the fresh tea leaves are allowed to wither on racks in order to lose moisture content, before making their journey to the rolling machines. There, the withered tea leaves will be rolled into their distinctive twist. The purpose is to gently break the plant cells so enzymes can mix with the polyphenols and start the “fermentation” process.
Moving on, the tea leaves are now in the drying stage, where they are dried via forced hot air. Until this step, it’s all standard tea production process. To pick up after this production process, we reroute the tea leaf from its normal destination (a cup) and continue the process by finely chopping and blending the leaves until they become a super fine powder. This super fine powder is micronized black tea leaves. This dark powder is then mixed with water, where it’s brought to a boil. Similar to steeping a cup of tea, but this inky brew continues to boil down until it becomes a thick, sap-like liquid. Through this process of boiling off the water, the black tea leaves pigmentation becomes very condensed and opaque.
”The more you boil down the black tea, it turns into this extremely rich pigmented, resin-like material that becomes formable to the skin. This discovery was from a happy accident when I forgot about the puer tea that I was heating on the stove that got overcooked. All the water evaporated and left the remnants of the tea water, which were very gummy, and I soon realized this would be perfect to use as eyeliner.”
- Susie Wang, Co-Founder of 100% PURE
After giving the gross toxic ingredients the axe, we formed the base of our Maracuja Mascaraout of green tea leaf extract and vitamin E: both nourishing, lash-loving ingredients that won’t dry your lashes out or leave you with dreaded clumping or shedding (yes that’s a thing). Maracuja oil gives our formula its volume-friendly hydration, and rice bran powder and seaweed powder give your lashes thickness and length. Maracuja is a heavy hitter in natural cosmetic formulas, thanks to its hefty content of fatty acids that work as deep moisturizers and also have anti-inflammatory properties.
As an emollient, the oil is ultra light and absorbable, and rich in essential fatty acids like linoleic, oleic, palmitic, and stearic acids. It’s a great oil to use on hair, lashes, and brows, thanks to its super nourishing properties but ultra lightweight composition -- which means no greasy residue or heaviness (things to be wary of with mascaras, especially when your aim is volume or increased thickness). Choose between our three gorgeous shades, which we’ve formulated to work with a wide range of skin and eye tones: Maracuja Mascara: Black Tea, Maracuja Mascara: Blackberry, and Maracuja Mascara: Dark Chocolate.
We’re also loving Maracuja oil in our Green Tea Fiber Brow Builder, which is an ideal product for building texture and volume into over-plucked brows (the early 2000’s pencil thin brows sadly did a permanent number on many of us). No stress though, because this product is literally a hair extension for your brows that will leave you with full, sculpted arches that are ready to serve fierce looks all night long. Bonus is the maracuja oil working to help you regrow and nourish existing growth. If you rock darker tresses, our Green Tea Fiber Brow Builder: Medium Brown is your shade. For lighter locks, go with our Green Tea Fiber Brow Builder: Soft Brown. Not sure how to deal with your brows? Check out our Quick And Easy Fixes For The Most Common Eyebrow Problems which will walk you through every possible brow woe (we are extremely serious about brows at 100% PURE).
無論您喜歡什麼質地或顏色，你都可以在100％PURE® 找到完美合適你個性的眼影，易於塗抹、暈染和作漸層。現在就瀏覽100％PURE® 天然眼影，我們相信你很快就會發現屬於你完美的天然眼影！