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Natural Face Makeup

Relentless scientific innovation has produced natural color cosmetics for your look, whether it’s natural foundations, concealers, healthy and natural primers, natural moisturizers or healthy and natural bronzers. Free of toxins and natural face makeup and cosmetics made from Goji Berries, Cranberries, Strawberries, Apricots, Peaches, Cabernet Grapes, Pomegranates and other plant pigments.

Natural Face Primer

If you want to make the most of your foundation or other face makeup, the smart choice is using a face primer. It not only extends the life of your makeup, but also helps you achieve and maintain a winning complexion.

Silicone-free and infused with antioxidants and vitamins, our face primers will make your cosmetic application last longer and keep you looking flawless. Whether you want a luminous finish or a matte finish that keeps excess shine away, we’ve got excellent products that will suit your needs perfectly. Our natural primers also fills in lines on your face for a lovely, smooth appearance that lasts.

Medium / Full Coverage
Normal to Dry Skin
Finishing powder
*Can use without makeup*

Natural Concealer

We all have our imperfections, but our natural concealer is an effective, ethical method of hiding any blemishes to ensure you’re always looking amazing. Maybe you’ve had a busy week at work and you’re struggling to hide those dark under-eye circles, or an inconvenient spot has broken out on your face. It happens to everyone, but it’s best to be prepared for such situations.

Looking for a great under eye concealer, or maybe a cream concealer? If you’re dedicated to taking care of your skin and body and concerned about what you put on it (as we are), then these products are the perfect choice. 

Natural Foundation

100% PURE® produces many different formulas for all your foundation makeup needs. Tinted Moisturizers colored from Peach and Cocoa pigments; a do-it-all BB Cream formula with UVA/UVB sunblock; a full coverage liquid Healthy Foundation infused with anti-aging superfruits; or a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day.

Whether you want barely there, sheer makeup, medium coverage or full coverage, we have the coverage you're looking for. We also give you a variety of different finishes: dewey, satin or matte. But one thing all 100% PURE® foundations have in common is that every formula is healthy, good for your skin and full of beneficial nutrients. 

100% PURE® foundations incorporate skin care benefits. Now, that's what we call “high performance foundation makeup”!

Medium / Full Coverage
Dry Skin
Light to Medium Coverage
Normal to Dry Skin
Medium / Full Coverage
Normal to Dry Skin
Medium Coverage
Normal to Dry Skin
Medium Coverage
Normal to Oily Skin
Medium to Full Coverage
Normal to Dry Skin
Medium to Full Coverage
Normal Skin
Full Coverage
Normal to Oily Skin

Natural Bronzer & Highlighters

Want a natural, healthy looking skin tone all year round without having to even venture outside? Well, our natural bronzer makes this perfectly simple and it won’t break the bank, either. It’ll be our little secret! A beach-worthy look should start with one of our awesome, natural fruit pigmented products. Your skin will thank you for taking such good care of it! Our natural bronzer is made with only the finest ingredients. Once you’ve tried it, we’re sure you won’t be going back to any inferior options.

Perhaps you’re wanting a more sheer, shimmery effect and are interested in our Fruit Pigmented Luminizer? The goal of great highlighter makeup is to give you a wonderfully healthy, glowing look that lasts. If applied correctly, it’ll be a subtle change but one that’s sure to attract admiring looks and compliments everywhere you go. If you’re a discerning consumer who values quality ingredients and ethical practices, then we’re sure you’ll be thrilled with our large selection. Our natural highlighter puts other products to shame! If you have a look at the label you won’t find a long list of nasty chemicals and harmful toxins, but rather a list of high quality, natural ingredients that look, smell and feel great on your skin. We don’t think anything made in a lab with a name you can’t pronounce should be the focal point of any makeup, when there’s so much to choose from in nature around us.

Whatever color palette you’re after to suit your skin tone, you’ll be able to find something to suit your requirements here. Whether you want a deeply sun kissed look with reflective, golden pigments, or a subtle, luminescent highlighting glow to make your face sparkle and shine, the choice is yours. Oh, and all our options are 100% cruelty-free, of course.