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How to Find The Perfect Natural Lipstick Formula

Are you searching for the ultimate lipstick guide to help you choose the best natural lipstick? Look no further than our complete breakdown of every 100% PURE lipstick formula with swatches and on-point shade descriptions.

Natural Lips Makeup

Fruit pigmented natural lipstick. Hydrated, formulated and pigmented naturally with fruit pigments, not toxic petrochemicals. PURE and natural lipstick packed with Pomegranates, Plums, Raspberries...not Isododecane, Diisostearyl Malate, Red Dye #7 found in most conventional lipsticks. The antioxidants from fruit go straight to your lips, with 100% PURE®’s natural lip products. Organic Cocoa Butter provides full hydration and moisturizes. Choose from our natural vegan Semi-Matte Lipsticks, our natural Lip Glosses, natural Lip Glazes or our natural Lip & Cheek Stain. All with vitamins and nutrients.

A beauty lover can never have too many lipsticks... right? Don’t worry, we get it! You’re often stuck trying to explain the subtle differences between each shade of ‘nude’ lipstick, not to mention nuances within each lipstick formula, to family and friends. Well good news: you’re among lipstick lovers here! It’s a safe place to indulge, discuss, and learn about every natural lipstick formula from 100% PURE. If you’re just dipping your toes into natural beauty, we’ve got quite the eye candy in store for you below. Besides How to Choose the Best Natural Foundation, choosing a natural lipstick might be the next most daunting venture for makeup lovers who are just starting out. Fear not! We’ve pulled together a comprehensive breakdown of each natural lipstick formula, with swatches and shade descriptions to help set you in the right direction on your lifelong lipstick journey.

Have you been searching for your perfect lipstick, but are stumped on how to choose? From weddings to running errands, our Ultimate Lipstick Guide has you covered on the perfect shade and formula for every occasion. 100% PURE’s beginner’s guide to natural lipstick (and for the more acquainted) will leave you feeling more confident in choosing the best color and lipstick formula to fit your craving.

Lip Balm

What Lipstick Finish Should I Get?

While the actual lipstick shade might be the main attractant to a particular natural lipstick, the second most important factor is the lipstick finish. We offer so many varieties of finishes that we’re pulling together a Lipstick Finish 101 to help you find exactly what you’re looking for in a natural lipstick. It’s important to consider what types of finishes will work for your look; that seemingly perfect red lipstick with subtle blue tones and high shine might overpower your skin tone or style, making it a full on miss. We’re here to help you avoid those missteps altogether!


 Types of Lipstick Finish

Matte and gloss and satin, oh my! A red isn’t just red when you start to factor in finish types. Have you ever stood in your local paint department, obsessively comparing eggshell to semi-matte paint chips? Well, choosing your lipstick is just like choosing your wall paint finish. Lipstick finish matters, and can drastically change the vibe of any color. We’re putting our theory to work by comparing varying finishes, to make it easier for you to decide which finish is best for you. Peep below to explore high impact lipstick finishes to low-key pouts.

High Gloss
Try: Lip Caramel: Red Velvet

To sum up this high gloss lipstick finish, think vintage candy red convertible. It’s here, it’s bold, and it demands to be seen. High gloss shine is extra in a big way. This unforgettable finish is perfect for making your pout the center of attention while the rest of your makeup takes a backseat.

Try: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Dahlia

Richly pigmented, smooth and ultra hydrating best describe a traditional gloss finish lipstick. These classic creamy formulas are the perfect balance of high shine and matte. The Goldilocks of lipstick finishes. Because of the ultra creamy formula, gloss lipsticks perform best when used in conjunction with a natural lip liner to prevent bleeding or feathering.

Try: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Poppy

Are you also picturing flowing, silk fabric gently waving in the wind? Satin finish gives off that perfect middle ground shine. The majority of satin finish lipsticks are highly pigmented and opaque, giving a smooth feeling (and lustrous look) on your lips.

Try: Fruit Pigmented Lip Creamstick: Perfect Naked Pout 

A cream finish lipstick is satin’s close relative with a little less sheen. Even though this doesn’t fall into the red category, the creamstick is in a category of their own and deserved to be included. Exactly like it sounds, the creamy texture is anything but waxy or stiff. This formula is perfect for an all over buildable coverage.

Try: Cocoa Butter Semi-Matte Lipstick: Sonora

Semi-Matte and matte lipsticks are the latest (and we predict an everlasting) makeup trend. Every beauty lover in-the-know has a few matte lipsticks in their regular rotation. Matte lipsticks are the complete opposite of gloss or shine. The flat and almost powdery finish pushes the envelope of “wearable” colors to achieve universally flattering hues. Have you seen Cocoa Butter Semi-Matte Lipstick: Tempest? Who would have thought a “daring” violet shade would be such a complementary shade to all skin tones.

Try: Fruit Pigmented Lip Glaze: Pomegranate 

A Lip Glaze is a hybrid of a lipstick and lip balm. It’s best used when you’d like a sheer to semi-sheer layer of color on your lips for a low maintenance look. This barely there lip product will deeply moisturize your pout while it enhances your lips natural beauty. The semi-transparent pop of color will become a staple on your “I woke up like this” days.

Try: Fruit Pigmented Lip & Cheek Stain: Cherry

Lip stains are the perfect lip product for tinting and enhancing your natural lip color. Stains are extremely pigmented. One of the best qualities of a lip stain is that they’re very buildable to achieve your desired color intensity. A stain’s effect can best be described as what your lips might look like after eating fresh berries. The fast drying, concentrated formula is long lasting and not easily removed once applied.

Try: Fruit Pigmented Lip & Cheek Tint: Cranberry Glow

Meet your multi-tasking hero. A distant cousin of a stain, a lip tint is slightly more forgiving with its blendable and buildable formula. Lip and Cheek Tints are made is a creamier base than its liquid relative and are a step above on opacity compared to a lip butter. It’s classic compact push-pop tube makes it super travel-friendly for adding color on-the-go.

Try: Gemmed Lip Gloss: Garnet 

Remember High Gloss? Meet its close friend Shimmer. Shimmery gloss has the same high impact shine without the deep saturated pigmentation. Any lip product included in the shimmer category will have light reflecting qualities that will make your lips sparkle and shine. Color opacity on shimmery glosses usually leans light to none at all.

Try: Fruit Pigmented Lip Butter: Pomegranate

A lip butter is best described as your favorite lip balm with the tiniest bit of color. The ultimate goal of a lip butter is hydration and healing for your lips, with just an added touch of pigment. Lip Butters are the even more low maintenance versions of a Lip Glaze. Swipe on with your finger or a Cruelty Free Retractable Lip Brush L10 and you’re good to go!

100% PURE Lipstick Formula Breakdown

Are you ready to make the switch and swap out your conventional lipsticks? Our fruit pigmented natural lipsticks have been perfectly formulated with coloring from pomegranates, raspberries, and plums -- not synthetic toxic dyes. When you look below at our brilliant lipstick swatches, you’ll wonder why you ever considered red dye #7 as the “perfect red lip.” Besides the obvious eye candy, 100% PURE lipsticks are packed with antioxidants, vitamins, and deeply moisturizing butters for a multitasking lip treatment. It’s a 2-for-1; basically beauty and brains in a lipstick tube. Summer might be winding down but our How To: 3 Summer Makeup Looks, where our natural lipsticks shine, can easily carry you well into the start of fall (and the new school year).


What Skin Undertone Am I?

No matter if your skin is fair, medium, or deep, everyone has a tone to their skin; that’s the most important factor to consider when searching for your perfect shade of lipstick, since you’re essentially color-matching. Check out a basic color wheel: you’ll see that ‘cool’ tones inhabit one side of the wheel, ‘warm’ tones inhabit the opposite side, and green lives somewhere in between. This ‘green’ (aka ‘olive’) tone is considered more neutral, as it splits the difference between both sides of the wheel.

The general rule of thumb is that you choose colors that match your skin tone, but it’s ultimately up to you to rock whichever color you feel fabulous wearing! Check out the basic skin tone breakdown below (it’ll help you navigate the guide that lies ahead):

COOL SKIN TONES: Pink, Blue undertones
WARM SKIN TONES: Yellow, Golden undertones
OLIVE SKIN TONES: Mix of Green, Red, and Yellow undertones

6 Natural Lipstick Formulas

Peek below for our complete breakdown of every 100% PURE lipstick formula with swatches and on-point shade descriptions just for you.


Are you looking for a subtle hint of color with the nourishing base of avocado, shea, and cocoa butter? Give your lips a cooling peppermint refresh with our Fruit Pigmented Lip Butter Collection for on-the-go lip application.
Coverage: Sheer 
Finish: Semi-Sheer
Shade Range: 4
Gluten Free 
Cruelty Free

Fruit Pigmented® Lip & Cheek Tint

Colored with fruit and vegetable pigments instead of minerals or synthetic dyes - nourishes softens skin with moisturizing shea and cocoa butters - versatile formula can be used as a cream blush or a lip tint 
Coverage: Tint
Finish: Satin
Shade Range: 6
Gluten Free 
Cruelty Free

Creamy Long Last Lip Liner

Colored with fruit and vegetable pigments instead of minerals or synthetic dyes - non-waxy formula is long lasting and won't feather or bleed 
Coverage: Opaque
Finish: Satin
Shade Range: 6
Gluten Free 
Cruelty Free

Fruit Pigmented® Lip Glaze

Colored with fruit and vegetable pigments instead of minerals or synthetic dyes - rich avocado and cocoa butters moisturize and nourish lips 
Coverage: Buildale
Finish: Gloss to Satin
Shade Range: 20
Gluten Free 
Cruelty Free

Cocoa Butter Semi-Matte Lipstick

100% PURE's innovative formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.
Coverage: Opaque
Finish: Semi-matte
Shade Range: 20
Gluten Free 
Cruelty Free

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick

Anti-aging, super moisturizing lipstick concentrated with pomegranate oil, shea butter and colored from fruit pigments to keep lips super soft and youthful. Antioxidant and vitamin packed. Truly 100% Pure, no synthetic chemicals, synthetic dyes, chemical preservatives or any other toxins.
Coverage: Opaque
Finish: Gloss, Satin
Shade Range: 16
Gluten Free 
Cruelty Free

Lip Caramel

Intense, deep saturation of gorgeous colors colored from fruit, root and achiote seed pigments in a base of lip softening pomegranate oil and cocoa butter.
Coverage: Opaque
Finish: High Gloss
Shade Range: 10
Gluten Free 
Cruelty Free

Gemmed Lip Gloss

Sheer pops of color from fruit pigments, and glimmer from semi precious gemstones give your lips a gorgeous sparkle.
Coverage: Buildale
Finish: High Gloss
Shade Range: 8
Gluten Free 
Cruelty Free

Lipstick Gift Set

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