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Natural Mascara

Luscious lashes are a key component when it comes to looking and feeling your best, and our amazing lengthening mascaras will accentuate your best features. Want to get your way with a simple bat of your lashes? Our enviable selection of natural mascara has the 100% PURE® stamp of approval, so you know it will be of a high standard, just like everything we put our name on.

Why bother with nasty synthetic preservatives or artificial colors when our healthy, pure and natural mascara is sure to satisfy your needs?

Our mascara helps lengthen and separate your lashes while coating them in healthy conditioners, for a result that will have everyone looking in your direction. If you’re after durability, then you can rest easy; our products ensure that you’re ready for anything life throws at you (while looking fabulous)!

Think that premium ingredients and ethical practices will come with a hefty price tag? There’s no need to worry because we care about your health and we provide affordable, yet eco-friendly options. Have a browse of our range now!

One thing that sets our fruit pigmented mascaras apart from most others on the market is that they actually condition your lashes (without toxic chemicals) all day as you wear them. So, not only do you get the obvious benefit of beautifying your eyes, but over time, your lashes are actually getting healthier! In this formula, lashes are nourished with Organic Green Tea and Vitamin E. This is also our most lengthening mascara: its wand effortlessly reaches each eyelash: separating, defining and adding length and dimension to the lashes. Our natural mascaras are long lasting, non-clumping, and water-resistant.

No tugging is necessary when removing our mascaras, since they easily come off with our Blood Orange Cleansing Balm. Eyes are one of the most delicate parts of your body; while it’s important to use healthy products in general, it’s especially critical to ensure the ingredients you put near your eyes are the most pure of all! Always remember to swap out ANY mascara at least every three months. This prevents bacteria from growing and keeps your eyes healthy and happy.

  • Beneficial Ingredients in Our Mascaras

Black Tea: This is used to created the black pigments in the Fruit Pigmented® Ultra Lengthening Mascara - Black Tea, but included in most shades of our fruit pigmented mascara. Black tea contains caffeine, which can help to stimulate lash growth.

Vitamin E: A powerful antioxidant that conditions lashes.

Blackberry Extract, Blackcurrant Extract, Raspberry Extract: These are the fruit extracts used to color our natural mascaras, and contain loads of vitamins and antioxidants.

Oat Protein: Helps to strengthen and lengthen lashes.

Wheat Protein: Helps to strengthen and lengthen lashes by helping to heal dry brittle lashes, as well as helping to make lashes look thicker and longer.

Pro-vitamin B5: Nourishes and moisturizes lashes, and seals in moisture.

Seaweed Powder: Contains vitamins and minerals that are nourishing to lashes and may even help to thicken lashes.

Lavender Honey,Oregano Extract, Thyme Extract,Rosemary Extract, Lavender Extract,Goldenseal Extract: Our natural preservative system.

  • Mascara Ingredients to Avoid

Did you know that many brand name mascaras use ingredients that can be harmful to your lashes, eyes, and even internal health? As you learn a bit more about these conventional mascara chemicals and toxins, imagine the danger of putting them directly onto your eyelashes. Our eyes are so sensitive and delicate that it’s a wonder these ingredients would ever be allowed anywhere near them!

Parabens: These are preservatives found in foods, beverages, packaging, and more. According to the American Chemical Society, parabens are also in 85% of personal care products -- scary! The EPA has concluded that parabens artificially mimic estrogens in the body, leading to a host of problems -- including various disorders and cancers. If you’re worried about parabens in your products, we’ll tell you more detailed information about why they’re dangerous here.

Aluminum Powder: This is a neurotoxin that is said to be worse than mercury, as it is a “Known human nervous system toxicant”. (EWG) Another worrisome side effect of aluminum powder is that cumulative exposure can hinder the body’s ability to eliminate mercury. Yikes!

Retinyl Acetate (Vitamin A Acetate): Can cause biochemical or cellular level changes, causing toxicity and potentially mutated genes (not the kind that turn you into a superhero!).

Propylene Glycol: Causes severe skin irritation and sensitization. May cause allergic contact dermatitis.

Formaldehyde: Known carcinogen. Skin irritant that can cause severe allergic reactions.

Synthetic Dyes: Artificial colorants believed to be toxic and carcinogenic; labeled as FD&C or D&C, followed by a color and number, i.e. FD&C Red 40.

Coal Tar: Known carcinogen. Causes severe allergic reactions and is linked to several diseases and disorders.

Imidazolidinyl Urea: Acts as a formaldehyde releaser, and can trigger severe immune system response.

Thimerosal: Mercury-based element that may cause skin irritation, allergic reactions, and neurotoxicity.

… When it comes to the toxic ingredients that we leave OUT of our fruit pigmented mascaras, the list goes on and on!

Fruit Pigmented® Ultra Lengthening Mascara

100% Pure mascara lengthens and separates, coating each lash with healthy conditioners and coloring them with black tea, berry and cocoa pigments. 



“Lengthening on both short and full lashes, and help to elongate and separate,” celebrity makeup artist Marni Burton told Refinery29. From our catalog: Go bold with our Fruit Pigmented Ultra Lengthening Mascara in Blackberry. The deep purple hue should complement most skin types, while the luxurious formula lengthens, separates, and conditions lashes Vitamins E and B5.

Maracuja Mascara

Mascara colored from black tea leaves and infused with lash conditioning nutrients. Holds curls, lengthens and separates while creating luscious volume. Free of harmful toxins, chemicals or any other harsh ingredients.


Designed for ladies with thin lashes, “[volumizing] mascaras often contain silicone and/or minerals — which plump and nourish the lashes — and tend to dry faster, allowing you to build multi-layer volume more quickly. Our Maracuja Mascara gives your lashes great volume and drama while holding your curl. With nourishing maracuja oil and pro-vitamin B5, your lashes will stay long, luxurious, and conditioned no matter how many coats you apply.

100% Pure ​Maracuja Mascara in Black Tea is being featured in the May 29th issue of Us Weekly! Within the article, “Stars’ Eye Do’s,” actress Perrey Reeves highlights the product as part of her beauty routine, sharing, “this is an all-natural formula that gives my lashes thickness and length.”

Tips and Tricks for Applying Mascara

  • Since the formula is buildable, you can create a dramatic lash effect with more than one layer. You can add coats until you get the desired length and volume. Bend the bristle brush to create a heavier application.
  • When applying face powder, sweep a bit over the eye area. The powder will act as a base to help with the lengthening and thickening of the lashes.
  • Any 100% PURE® cleanser can remove this mascara but our blood orange cleansing balm works best for removing heavier applications.
  • Get creative with color! Apply a colored mascara like blueberry/blackberry on the tips, and black tea on the base for an ombre lash effect.