One thing that sets our fruit pigmented mascaras apart from most others on the market is that they actually condition your lashes (without toxic chemicals) all day as you wear them. So, not only do you get the obvious benefit of beautifying your eyes, but over time, your lashes are actually getting healthier! In this formula, lashes are nourished with Organic Green Tea and Vitamin E. This is also our most lengthening mascara: its wand effortlessly reaches each eyelash: separating, defining and adding length and dimension to the lashes. Our natural mascaras are long lasting, non-clumping, and water-resistant.
No tugging is necessary when removing our mascaras, since they easily come off with our Blood Orange Cleansing Balm. Eyes are one of the most delicate parts of your body; while it’s important to use healthy products in general, it’s especially critical to ensure the ingredients you put near your eyes are the most pure of all! Always remember to swap out ANY mascara at least every three months. This prevents bacteria from growing and keeps your eyes healthy and happy.
Did you know that many brand name mascaras use ingredients that can be harmful to your lashes, eyes, and even internal health? As you learn a bit more about these conventional mascara chemicals and toxins, imagine the danger of putting them directly onto your eyelashes. Our eyes are so sensitive and delicate that it’s a wonder these ingredients would ever be allowed anywhere near them!
Parabens: These are preservatives found in foods, beverages, packaging, and more. According to the American Chemical Society, parabens are also in 85% of personal care products -- scary! The EPA has concluded that parabens artificially mimic estrogens in the body, leading to a host of problems -- including various disorders and cancers. If you’re worried about parabens in your products, we’ll tell you more detailed information about why they’re dangerous here.
Aluminum Powder: This is a neurotoxin that is said to be worse than mercury, as it is a “Known human nervous system toxicant”. (EWG) Another worrisome side effect of aluminum powder is that cumulative exposure can hinder the body’s ability to eliminate mercury. Yikes!
Retinyl Acetate (Vitamin A Acetate): Can cause biochemical or cellular level changes, causing toxicity and potentially mutated genes (not the kind that turn you into a superhero!).
Propylene Glycol: Causes severe skin irritation and sensitization. May cause allergic contact dermatitis.
Formaldehyde: Known carcinogen. Skin irritant that can cause severe allergic reactions.
Synthetic Dyes: Artificial colorants believed to be toxic and carcinogenic; labeled as FD&C or D&C, followed by a color and number, i.e. FD&C Red 40.
Coal Tar: Known carcinogen. Causes severe allergic reactions and is linked to several diseases and disorders.
Imidazolidinyl Urea: Acts as a formaldehyde releaser, and can trigger severe immune system response.
Thimerosal: Mercury-based element that may cause skin irritation, allergic reactions, and neurotoxicity.
… When it comes to the toxic ingredients that we leave OUT of our fruit pigmented mascaras, the list goes on and on!
星級化妝師 Katie Mellinger 分享愛瑪屈臣電影宣傳妝容： Emma Watson wearing the 100% Pure Fruit Pigmented Ultra Lengthening Mascara in Black Tea on Instagram. Emma wore this look to the premier of Beauty and the Beast has become a big fan of the brand since being introduced.
"Us Weekly"報導引述黑茶花蜜睫毛膏 “Stars’ Eye Do’s,” actress Perrey Reeves highlights the product as part of her beauty routine, sharing, “this is an all-natural formula that gives my lashes thickness and length.”